All these years of working in Social Media, I've been trying to learn more about the best practices, best way to run a social site, how to engage the audience and really communicate. Well, now I've got a chance to pay back - I've been selected to help build the social presence for the Trailhead District of the Heart of America Council of the Boy Scouts of America. I'll be an editor and helping drive their social presence starting with the Facebook page for Heart of America Trailhead District.
We've got some challenges, starting with having both a page and a personal profile. That should be easy enough to fix. After that will be developing a content strategy and driving engagement with the page.
We'll need events and activities, photos and videos from what we're doing. It's an interesting challenge, not only from an engagement point of view, but from a management position. I don't know the brand or legal restrictions, and as a volunteer, I'm limited to evenings, weekends and the occasional lunch meetings to build relationships within the Council to educate and expand the vision of social media.
Should be a great time!
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