About mass-market publishing

Terry Carr, the one-time editor of Ace Books, was reputed to have said:

"If Ace Books ever came out with an edition of The Bible, both books would be edited down to 40,000 words, and they'd be renamed "Master of Chaos" and "The Thing With Three Souls."

Note: Ace Books was known for pulp-publishing and some dodgy practices. See answers.com.