"...rally their core supporters to .. seed the community with killer content that will make newcomers feel welcome and pique their interest. Make it irresistible for them to dive right into a vibrant conversation, instead of asking them to create the first content."
- Ian Greenleigh on building uptake on a community.
http://daretocomment.com/breathing-new-life-into-books-with-official-hashtags/
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