Tuesday, November 11, 2014

Rating Retail Stores

Retail stores are the key touchpoint for  customers.  As the holiday season comes up, customers are going to be looking for your store.  But, first, they have to find the store.  To that, they'll either turn to Google, or visit your site and try to use the store locator.  In most markets, they'll have a choice of which store to visit.  You want them to have the most information and information they trust.  Consumers trust the opinions of their peers more than paid advertising - 70% vs 40%!  Google displays store reviews inline with their search results, along with your competitors stores!  Does your store locator site help the customer find the information they need?

To help drive customer decisions and traffic to stores,  you need to engage the community sentiment and provide the openness and transparency by displaying store reviews in your Store Locator application.  By providing customer review information, your stores can help to increase loyalty, increase traffic and identify opportunities for improvement.

To encourage new customers to buy from you, you need people through your doors.  Retail stores no longer provide the lifelong relationship of our grandparent’s era. So how do you get prospect into a physical store? Social is still the answer. User-generated content from real consumers is a way to attract the online shopper to your brand of product offerings [Bazzarvoice, 2014].  71% of people read online reviews before making a purchase decision - simply put, you need to enable our customers and prospects to get the information they want on our site.
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