The Art of Evangelism: "a time when consumers are bludgeoned by online, offline, text, audio, and video advertising, what marketing tools still work? One answer is evangelism -- that is, getting people to spread the "good news" about your product or service to their friends, relatives, and colleagues."
Guy Kawasaki, one of the original Apple employees and the original technology evangelist made the above presentation on how to use evangelism to promote your brand, product or company.
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