There’s a really good reason people love apps, and in particular applications from brands. They are often streamlined and simple versions of a company’s website or serve a specific purpose. There’s no annoying copy in marketing speak, no flash banners slowing down the page load, no pop-ups and, often, no confusion on where to go to get what you want. Why? Because mobile or tablet/iPad apps are supposed to be simple, serve 1-2 purposes and get out of the way.
Which is precisely what most users want from a corporate website.
Want to make your website kick-***? Build it like you’d build an app. Think of the 1-2-or-3 things your main audience wants from your website, or cool stuff you can give them. Then just deliver that.